THE ROLE

Grove is searching for a strategic, hands‑on Marketing leader to build and run the engine that acquires our next generation of customers—profitably and at scale. You’ll architect Grove’s social‑first content engine and creator ecosystem, then develop the distribution strategy across organic and paid channels to put that work in front of the right consumers. This isn’t just another performance marketing role—you’ll use your brand-building expertise to deepen Grove’s awareness in relevant communities while selecting and scaling only the paid tactics that reinforce that strategy.

We are going after a very specific audience: The conscientious consumer that believes their purchasing decisions can make their home, family, and planet, healthier. To accomplish this, your instincts will be led by organic social, partnerships, and influencer strategies that boost both aided and unaided awareness of Grove. You’ll translate our mission into thumb‑stopping stories, series, and collaborations that educate and enlighten consumers around making more mindful purchase decisions.

Once you’ve nailed the content strategy, you’ll scale its impact by optimizing strategies on Grove’s core paid channels (Meta and TikTok) as well as define the roadmap for new channel expansion (YouTube, TikTok shops), utilizing advanced measurement and analytics to understand the incremental value and scalability of each channel and tactic.

WHAT YOU’LL OWN

• Content and Editorial Strategy — Your team will turn insights into briefs, testing hooks, formats, and landing experiences that are optimized by channel and funnel position. You’ll define the brand narrative, content pillars, and yearly/quarterly editorial calendar (tentpoles, educational series, seasonal moments, brand/category launches) as well as establish platform‑native playbooks for TikTok, Instagram, YouTube, and emerging channels, setting cadence, formats, and publishing standards.
• Creator & Influencer Partnerships — Build and lead Grove’s creator program across macro, mid, micro, and community creators, managing sourcing, vetting, contracting, briefing, usage rights, and compliance. You’ll launch co‑marketing and partnership campaigns (mission‑aligned brands, NGOs, retailers, podcasts, newsletters) that extend distribution and credibility. Define guardrails for creator allowlisting/whitelisting (e.g., Meta Partnership Ads, TikTok Spark Ads) to scale top‑performing content.
• Payback Equation inputs — Maintaining efficient CAC is one element of your strategy. You’ll own the impact of media mix, content focus, and strategy on first order profit and early tenure repeat rates in order to deliver cohort paybacks that align with business growth needs.
• Experimentation — Run a transparent test and learn pipeline across channels, building the roadmap for new channel/tactic exploration while validating channel efficacy and sharing learnings that inform channel mix, creative, and customer experience.
• Forecasting & pacing — Own budget planning, scenario modeling, and in‑quarter pacing; communicate tradeoffs and expected returns to leadership and Finance.
• Cross‑functional impact — Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove’s mission and values.

ABOUT YOU

• Creative strategist with growth sensibilities — 8+ years of experience in direct-to-consumer brand, content, or social leadership with a proven record of scaling profitable new‑customer volume.
• Demonstrated understanding and execution of a modern marketing playbook: You’ve found scalable success outside of a media mix dominated by Google Search/PLA and Meta, where you’ve found creative, innovative, and sometimes unorthodox ways to get the best message in front of the right customer.
• Organic operator beyond social: you’ve activated Reddit/forums, influencer/UGC, AEO/AIO and agentic commerce, and/or guerrilla/community tactics that measurably increase customer demand.
• Creative‑curious and data‑driven: You can write a creative brief better than anyone else, translating creative concepting and theme ideation into assets that perform. You’re comfortable with tests, lift studies, and content‑assisted attribution; you define the right KPIs for awareness and demand, not just last‑click ROAS.
• Builder and coach: you’ve hired, managed, and developed small, scrappy teams, balancing internal resources with agencies and contractors to meet your goals.

WHAT SETS YOU APART

• Technical depth in measurement & attribution: fluent in media mix modeling, multi-touch attribution, lift testing, and surveys to build an accurate view of incrementality and scale potential of each channel and tactic.
• Shopify‑savvy collaborator: you’re comfortable partnering with Product and CX teams to improve funnels, maintain data needs and accuracy, and optimize for conversion.
• Feedonomics (or similar) pro: hands‑on experience with product feed architecture, rule logic, diagnostics, and GMC policies

WHAT'S IN IT FOR YOU

• This full-time, exempt position is remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.
• Competitive benefits - medical, vision, dental
• Equity - shared success is core to our mission
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 25% employee discount
• Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!

COMPENSATION

The salary range for this role is $175,000-220,000. Our compensation bands are determined based on market-specific cost of living data, meaning that the top of our salary range is reserved for the most experienced candidates in the highest cost of living areas across the country. In addition to the base salary, this role is eligible for an annual incentive target and equity.